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What this is.

Who you are.

What this isnt.

In short…

A photographer. 2 months in the game. 10 years in the game. A human. Sick of lockdown. Want a hoedown. Want to connect, reflect, learn, burn (firewood), and share creative community with a group of folks just like you.

Us talking at you all day (although we will be sharing some pearls). No time to play. An office. An orifice. “Content creation”. How to optimise ur scale to eleven figures authentically. A Brett Sutton meet & greet (maybe next time).

A camp. A retreat. A meet. Gluten free (no wheat) (unless you want it, our caterer is amazebeans/balls/barley). A place to hide, a place to vibe, a space to revive. This is the best wedding photographer workshop you've never been to.

(if you want)

Here's some things you might learn

Here's where we're staying.

It's the inimitable mid-century gem, Boyd baker house, located on 35 acres of heritage listed bushland. oh, and we're dropping some gourmet glamping tents around it in case you'd like to sleep either there or indoors.

HOW TO SEE LIGHT. HOW TO BE LIGHT. HOW TO GRIND COFFEE. HOW TO FIND FROTHIES (Seriously, they'll be hidden throughout the joint).HOW TO LOVE YOUR CLIENTS. HOW TO SLEEP IN STYLE. HOW TO SHARE, LEARN, GROW. HOW TO MAKE COCKTAILS AT OUR CLOSING SOFT JAZZ BAR NIGHT (OOPS… DID WE SAY THAT).

Here's how you'll feel DURING IT.

Here's who's doing some talking.

Eric Ronald and oli sansom will be running some informal talks on topics covering all things business and creativity And even better – the week will be co-hosted by the brilliant miranda stokkel and Madeline kate.

Limited places

We're strictly capping the spots for this glorious mid-century soiree at 40. And given the super low deposit required to book your spot ($500), they'll go like hotcakes on a 60s summer morning.

mind-bending panel discussions on all things photography and business.

a calculated resistance to the “content creation generation” – deep talks, renewed vitality, and a fresh start to the busy season

Intentful tackling of some of your own creative and business needs

free-time shooting sessions in the most spectacular surrounds of victoria

In case you're wondering, we're not just gonna be swanning around being fabulous in an incredible location (although that is part of it):

we'll be learning a few things.

Miranda Stokkel

Eric Ronald

Co-conspirator

Co-Host

ericronald.net

Oli once put an ant in his ear to see if it could find his brain (results still pending, maybe it's time to pull that thing out #abortmission) and these days photographs small joys for nice people in all sorts of places all around the world. With a background in learning design, illustration, art direction and making pillows on nightshift when he'd rather have been sleeping on them, Oli has photographed humans on most continents, from Australia to Antarctica.

Eric is all about doing things differently. Not interested in norms and passing trends, he prides himself on paving his own way, creating dramatic, emotive stories passionately crafted for his beloved wedding couples. In Eric’s mind, great art is timeless and that is something he strives for. He believes that to truly create stunning work you need to be just as much a technician as you are an artist so that you have the photographic vocabulary to skilfully and artfully document a wedding day in whatever circumstances get thrown at you. Eric also puts great importance on the uniqueness of each story he captures; not simply applying his same style and approach to each wedding, but rather genuinely investing himself in the couple and their story in what results as it’s own unique creation. It’s no wonder Eric has been highly awarded for his wedding albums as he not only puts great importance on a single image, but by taking inspiration from his background in cinematography he applies a wholistic narrative-based approach throughout his process. Each image represents an important building block used to craft his stories. Eric’s passion and unique ethos has served him well having worked with couples in some of the world's most incredible locations including Kenya, Sri Lanka, Jordan, Cyprus, Montenegro, India, the Philippines and Egypt.

Madeline Kate

Oli Sansom

Co-conspirator

Co-Host

olisansom.com

briarsatlas.com

mannequintalks.com

olisansom.com

thearbourists.com

Oli once put an ant in his ear to see if it could find his brain (results still pending, maybe it's time to pull that thing out #abortmission) and these days photographs small joys for nice people in all sorts of places all around the world.

With a background in learning design, illustration, art direction and making pillows on nightshift when he'd rather have been sleeping on them, Oli has photographed humans on most continents, from Australia to Antarctica. In a past life he made a pony game for Atari around his day-job, drew mascots for Holden, somehow guided teenagers through the government voting process using cartoons, and occasionally played guitar at pubs while his lead singer spat blood all over him, before calmly walking back through the after-work banking and finance crowd in Richmond covered in faace-paint and blood. Etc.

These days he spends his time thinking of new ways to create learning experiences, mentoring photographers, and agonising over the failings of the mornings coffee grind in pursuit of perfection.

Oli once put an ant in his ear to see if it could find his brain (results still pending, maybe it's time to pull that thing out #abortmission) and these days photographs small joys for nice people in all sorts of places all around the world. With a background in learning design, illustration, art direction and making pillows on nightshift when he'd rather have been sleeping on them, Oli has photographed humans on most continents, from Australia to Antarctica.

Yes, there's an elephant in the room. Didn't you know? It's called COVID-19, and it can go and eat a bag of basted badgers balls. Are we crazy launching an in-person retreat with all this shit going on? Maybe. But with that craziness has come planning for fallbacks if we need to push the date back, and planning to ensure that YOU are protected, at all costs. Our aim is to have this incredible retreat happen at the earliest opportunity, while keeping in line with all of the requirements within out state.

So let's have a look at how that will play out:

What happens if things go pear-shaped?

If we have had to push back the dates and you cannot make the new dates, both your booking fee, and your balance payment, are fully refundable. No questions asked (except for “how will you ever live with yourself for missing this”).

What happens if the shit REALLY hits the fan?

In case you can't tell by now we're under no disillusion that covid could screw this masterpiece entirely. Heaven forbid that happening, but if it does, we will refund every single person every single cent. Not only do we feel that is the right thing to do. We feel it's integral for Hoedown to be the success we know it will be.

Do I have to pay the entire fee at once?

No. We got you. A $500, fully-refundable deposit secures your spot. The remaining amount is due 7 days before we Hoedown for reals.

What does our accommodation include?

Regardless of if you're indoors or glamping you'll have your own comfortable bed with a towel and everything you need for a good nights sleep. Bell tents will have two singles in each (or one shared queen on request) plus some other fun stuff like a rechargeable warm light USB lantern, cushion, chairs etc.

How much is it?

It's 1,500 for a luscious glamping tent. If you'd like the full Donald Draper experience and have some plush indoor digs, expect to pay an additional 100-350 more for the privilege. Just let us know in the booking form that that tickles your fancy.

What's the food situation?

We have enlisted the skills of one of the most majestic caterers in the game to tantalise your tastebuds with a fully vego/vegan affair. We can cater to your every whim and desire, short of Icelandic Yak Souffle (Etc). But srsly, any dietaries, tell us.

What if COVID restrictions are slapped upon us?

If we can’t run on the original set date we’ll keep pushing back week by week until we can, until the end of August. If we can't secure an August date, then we will reschedule to early 2022. If you can no longer come because the new dates don’t line up we’ll refund you every cent. If it REALLY goes to shit and we can’t feasibly hoedown at all, we’ll refund everyone every cent. Promptly. No funny business, and we have ensured this with all of our suppliers for everyones safety.

What should I bring?

Clothes, toiletries, torch, camera, laptop. You know the deal. Bedding and towels are provided indoors and in the bell tents. The fireplaces will be roaring, but do have stuff to rug up with for cold mornings and outdoor antics. Throw a spare blanket in the boot just in case. Suitable footwear for exploring the surrounding bushland ain't gunna hurt. While it’s all catered you might like to bring some snacks for yourself for moments of unscheduled hunger (we'll have plenty on offer too). Alcohol will be provided, but you could also bring along your favourite poison. Oh yes, and throw in something fancy for your high-brow wrap up party.

Where are we staying?

We're staying at the iconic Boyd Baker House, deep in a stunning part of rural Victoria.

How are these sleeping arrangements going to work?

Everyone will be staying is very comfortable, modern cottages distributed throughout the property. Most will be bedrooms with two single beds. If you’d like to share a room with someone, or share a queen bed, let us know and we’ll try our best to accomodate.

What are you doing to ensure this is a covid safe affair?

It's very important for everyone's safety that anyone who is not feeling well or showing any covid symptoms DOES NOT ATTEND. And don't worry, if you can't come last minute because you're under the weather we'll refund you the lot. Our caterer will be following the highest professional standards of hygiene. And of course, it wouldn't be 2021 unless there was hand soap galore and hand sanitiser at every turn.

Can I book my own accomodation?

No. We ride together. We die together. Integral to the experience yada yada.

How many participants will there be?

We're playing this by ear, but numbers are limited and will be strictly capped at 40 participants.

What if I don’t know anyone that’s coming?

Then Hoedown is for you! We actually have enlisted some of the best community-spirit builders for just this reason to hand-hold and be the brilliant glue that a fresh community needs. No kid will be left at the back of the bus. This will be the start of many new and beautiful friendships.

Will there be opportunities to take photos?

A shared photo-taking experience will be integral, and folks will be encouraged to head off on their own quests either alone or in groups, an we will also be leading some mini quests. This is about resting and reviving with a dash of formalities.

Will there be an after party?

Integral to any hoedown is a… hoedown. A wrap up party of sorts. However, leave your lasso and cowboy boots on the porch at home because we're going high-brow for this one. Think smokey jazz-bar vibes. Stay tuned – it will be something special.

How is the content structured?

We'll be using an interactive panel-format to communicate content, which will be tailored to all of the attendees specific wants and needs. This isn't you trying to filter through hundreds of notes after someone's talked at you all day: it's a curated, punchy learning format, tailored to YOU. Fluff free.

Are there any guest speakers?

Beyond our core team, you'll have the opportunity to contribute your wisdom, if you want, so the learning experience is more circular. We might be organising this thing, but we believe everyone has something unique to offer. So let's all share, learn, hug and sway.

Am I going to learn anything or is just a piss up?

All good things in moderation.

What’s being covered over the two days?

Each morning we will kick off via a loose panel session, with an impact-first mindset, to deliver the goods efficiently. And while Oli & Eric will be on the panel facilitating discussion, we’ll invite others to jam with us on topics if it’s their area of expertise. On the arvo of Day 1 & 2 we’ll have a chin wags/hot seat with Oli & Eric where we have the opportunity to deep dive into each of these rather peculiar human beings, along with the splendid genius of Miranda Stokkel and Madeline Kate.

BOYD BAKER HOUSE. 35KM FROM MELBOURNE.

PUT IT IN YOUR CALENDAR: AUG 30 – SEP 2

Interested? Fill out the below and further booking information will be sent. Please note that due to our recently arrived airborne friend, this majestic opportunity is currently only available to those living in Victoria, Australia.

SPONSORED BY.

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